MCLAREN X VUSE X RABAB TANTAWY - DRIVEN BY CHANGE
This short film was used to reveal to the world McLaren’s final livery for their MCL35M cars. The project was a collaboration between McLaren and Vuse to showcase the creative process behind the amazing Middle Eastern artist Rabab Tantawy and her incredible art inspired by the Nubian culture.
I won the campaign based on my pitch to include a variety of glitchy camera techniques to highlight the day to night aspect of Abu Dhabi Grand Prix where the car was revealed and worked closely with the global partners at Vuse & McLaren, as well as with Rabab, to bring it to life.
Within 12 hours it received over a million views across McLaren’s social channels, their most interacted with livery release campaign to date.
Credits:
Clients:
Vuse x McLaren
Agencies:
The & Partnership, BAT, BEAT
ECD: Johan Schwella
Business Director: Neil Denning
Creatives: Mike Dawe & Lee Manton
Producer: Amber Grace
Producer: Andy Roberts
Director: Ben Marshall
1st AD: Tom Kelly
DOP: Charlie Goodger
1st AC: Anthony Mchugh
2nd AC: Harvey Davies
Gaffer: Ben Kyle
Art Dept: Mark Harriot
Content Director/Photographer: Casey Hennessy
Sound Op: Simon Haggis
Production Manager: Natalie Duval
Playback: Ryan Booth
BTS/Stills: Curtis Blair
Editor: Zoé Desgraupes @ Flock Edit
Online & Grade: TAG Worldwide
Sound design: Ed de Lacy @ Clearcut Sound
Original Score: Stephen Ettery