I directed this campaign for Next to be launched during the release of their 2018 My Denim range. The film was launched across their international social channel’s and  will be live on the front page of the My Denim homepage throughout Spring/Summer 2018.

Prod Co: Ivory

Agency: BBH

Agency Producer: Dai Davison
Creative Director: Tom Skinner
Creatives: Prad Nair & Jon Leney
Assistant Producer: Caren Freeman
Account Executive: Jess Walley

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Director: Ben Marshall
Producer/ 1st AD: Rowland Kimber
2nd AD: Natalie Duval
Photographer: Josh Shinner
Photo Assistant: James Davey
DOP: Matthew J Smith
1st AC: Barney Batchelor
2nd AC; Ed Ratcliffe
Gaffer: Neil Blackman
Electrician: Dean Chambers
Props: Marc Everett
Make-up: Gina Blondell
Assistant Make Up: Laura Locke
Hair stylist: Ryan MacGregor
Assistant Hair: Sarah Chesnais
Wardrobe Stylist: Louise Sykes
Seamstress: Ami Samuelson
Colourist: Joseph Bicknell
Grading Company: CHEAT
Runners: Peter Wilkinson, Tom Jacobs