NEXT - MY DENIM
My pitch for this campaign centred around the small moments of interactions between friends that make trips away memorable. It was my goal to strike a fun balance between storyboarded sequences and unscripted improvisation with a cast that feels like a genuine group of mates, yet each having personalities strong enough to represent the different styles of jeans.
The film launched their 2018 My Denim range and was live on the front page of the Next homepage throughout Spring/Summer 2018.
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Agency: BBH
Agency Producer: Dai Davison
Creative Director: Tom Skinner
Creatives: Prad Nair & Jon Leney
Assistant Producer: Caren Freeman
Account Executive: Jess Walley
Director: Ben Marshall
Producer/ 1st AD: Rowland Kimber
2nd AD: Natalie Duval
Photographer: Josh Shinner
Photo Assistant: James Davey
DOP: Matthew J Smith
1st AC: Barney Batchelor
2nd AC; Ed Ratcliffe
Gaffer: Neil Blackman
Electrician: Dean Chambers
Props: Marc Everett
Make-up: Gina Blondell
Assistant Make Up: Laura Locke
Hair stylist: Ryan MacGregor
Assistant Hair: Sarah Chesnais
Wardrobe Stylist: Louise Sykes
Seamstress: Ami Samuelson
Colourist: Joseph Bicknell
Grading Company: CHEAT
Runners: Peter Wilkinson, Tom Jacobs
Cast:
Anita Kaushik
Lena Linzing
Martha Bianca
Viktoria Jeromina
Olwen Kelly
Zoe Micolta
Kirstie Bennet