MCLAREN x VUSE - THE CREATIVE JOURNEY


I directed a series of short documentaries that travel from sand dunes in Dubai to the top secret McLaren labs in Woking. The films uncover the journey behnd creating the first ever original artwork to be featured on a Formula 1 car and explore the inspiration behind the Middle Eastern artist Rabab Tantawy’s work, the process of translating that to 3d and how McLaren tecnhincally implement the design.



Credits:


Clients:
Vuse x McLaren

Agencies:
The & Partnership, BAT, BEAT

ECD:
Johan Schwella
Business Director:
Neil Denning
Creatives:
Mike Dawe & Lee Manton
Producer:
Amber Grace

Producer:
Andy Roberts
Director:
Ben Marshall
DOP:
Toby Goodger + Charlie Goodger
1st AC:
Anthony Mchugh
2nd AC:
Harvey Davies
Gaffer:
Ben Kyle
Content Director/Photographer:
Casey Hennessy
Sound Op:
Simon Haggis
Production Manager:
Natalie Duval

Editor:
Zoé Desgraupes @ Flock Edit
Online & Grade:
TAG Worldwide
Sound design:
Ed de Lacy @ Clearcut Sound
Original Score:
Stephen Ettery